Zuck: There’s An Opportunity To Bring More Commerce To Facebook; Gifts Is The First Step

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http://techcrunch.com – On Facebook’s earnings call today, CEO and founder Mark Zuckerberg talked mobile, gaming and more. He touched upon Gifts, the company’s big move into commerce. Gifts incorporates user data into suggestions for gifts to buy for friends on the network. Facebook earns a percentage of sales when you use it to buy friends physical products or digital gift cards for their birthdays, weddings, or other special occasions. Facebook launched Gifts after acquiring Karma in May. Zuck said on the call, “We’re also excited about the Gifts launch. We’re in the early days of the (IT news)