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Zipcar CEO Details In-Car Assistant, Personalized Deals And Member Onboarding For Mobile App

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http://techcrunch.com – At the CTIA MobileCon keynote today, Zipcar CEO Scott Griffith took the stage to talk about the effect mobile technology is having on transportation. In the course of his talk, he also detailed the way that Zipcar has shifted from being a web-based business to being an overwhelmingly mobile concern, and what new changes were on the way for its app and mobile services. On the roadmap for Zipcar’s smartphone app are changes to the way consumers use it, expanding its function to more of an in-car assistant. Griffith said that Zipcar is creating its own in-car device holder, so that users ca (IT news)