ZenDeals Launches With $1M+ From Eric Schmidt, Facebook & Zynga Execs To Bring Transparency To Digital Coupons

view story

http://techcrunch.com – Everyone loves a coupon, especially around the holidays. As one would expect, over the last few years, the growth of eCommerce and the growing penetration of mobile devices has led to staggering growth in digital couponing. A study conducted by eMarketer last year, for example, found that over 88 million people in the U.S. used or claimed online coupons in 2011. Yet, there’s a big problem. With ease of distribution, retailers, publishers and beyond are now distributing online coupons and coupon codes willy-nilly, in bulk — seemingly every second — to the detriment of the end (IT news)