ZEFR Launches BrandID To Give Advanced YouTube Analytics And Tools To Brands

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http://techcrunch.com – Over the past year, Los Angeles-based startup ZEFR has been using its technology platform to help content owners identify and monetize videos on YouTube that have been uploaded by fans. Now it’s hoping to extend its technology to brands with a new product called BrandID, which enables customers to figure out just how many of their fans are discussing their products on the video network. Once upon a time, the company was known as Movieclips and specialized in helping Hollywood studios monetize the long tail of *ahem* MOVIE CLIPS that they had gathering dust in their vaults, by putting t (IT news)