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YouTube Changes Its Search Ranking Algorithm To Focus On Engagement, Not Just Clicks

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http://techcrunch.com – YouTube just announced that it is changing its search ranking algorithm to highlight videos that keep viewers engaged. The idea here, says YouTube, is to “reward engaging videos that keep viewers watching.” Because of this change, YouTube expects that the time viewers spent watching videos from search will increase in the near future. YouTube Search: Now Optimized For Time Watched Today’s announcement doesn’t come as a total surprise. Earlier this year, the company already explained its focus on ‘watch time.” When it updated its suggested videos algorithm, Y (IT news)