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YC-Backed Sponsorfied Becomes Partnered, Launches Platform For Brands To Find The Best Partnerships

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http://techcrunch.com – Sponsorfied, a Y Combinator alum from last summer, is re-branding itself as Partnered to help brands choose the best partnerships with artists and other creative endeavors. The company’s CEO Baldwin Cunningham says the old name, which centered around sponsorships, was too limiting. “In addition to people just saying our name wrong, the next generation of these relationships aren’t going to feel like a one-way street,” Cunningham said. “With sponsorships, people are expecting things for free. But with partnerships, brands and actors have to mutually benefit each (IT news)