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Written.com Raises $1M For A New Approach To Content Marketing

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http://techcrunch.com – Written.com, a startup that tries to connect marketers with existing content and audiences, is announcing that it has raised $1 million in seed funding. The funding comes LiveOak Venture Partners, Floodgate, and various angel investors. Co-founder and CEO Josh Kerr told me that the company is “slipping the current content marketing model on its head.” For the most part, “content marketing” is used to describe companies that are creating blog posts and other content that isn't explicitly advertising the business, then posting it to their own websites or social media acco (IT news)