Workers concerned about productivity impact of social media

Featured | Written by: Stephen Withers | Published in: Listed TechGoogle has acquired social media marketing company Wildfire Interactive,

Written by: Peter Dinham | Published in: MarketA survey of prospective franchisees has shown that 84 per cent of them have little to no experience in social media yet feel it is important for franchisees to own and manage their own social media profiles for business.

Written by: Stephen Withers | Published in: Home ITAVG's MultiMi aims to provide a single interface to multiple social media services, much as multi-protocol instant messaging applications such as Adium can connect simultaneously to multiple IM services.

Written by: Graeme Philipson | Published in: TechnologyIn the next twelve months many organisations will make the wrong choices about social media because of “CIO inertia” and in misconceptions about social media and consumerisation.

Written by: Beverley Head | Published in: NetworkingNAB, which is the subject of 5,000 social media comments each month, has set up a dedicated unit in its Docklands headquarters to monitor and manage social network interactions with customers.

Sensis has released the results of a survey of social media usage, saying it shows that Australian businesses have yet to take social media seriously, but must do so given its popularity with consumers. A Nielsen report issued last week came to a very different conclusion.

Written by: Graeme Philipson | Published in: NetworkingConsumers' increased reliance on social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner.

Featured | Written by: Peter Dinham | Published in: NetworkingThe  LawTech Summit legal conference in Queensland, which concluded last Friday, was told that law firms developing social media profiles run the risk of losing traction if they bombard clients and prospects with information on Facebook.

NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide. SocialGuide’s tools supposedly capture social media data for more than 30,000 TV programs on 232 US TV channels in English and Spanish.