Wine application runs from generated Launcher, but not from console

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http://askubuntu.com – I have installed a Windows application through wine, and it launches perfectly through the generated launcher, however, when I use the exact same commands the launcher uses, but to invoke the program from the console, I just get errors and warnings but no application. Is there something I'm missing here? do I have to specify the output to be to something else besides the console? Update I apologize for the lack of information given in my original post. Here some extra info that might help better understanding the problem. This is the actual command I'm using to invoke the program from the (HowTos)