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The Windows Marketplace and the Race to Woo Developers

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http://www.thevarguy.com – Microsoft has been in the ISV recruitment business to bolster support and market acceptance of its operating system(s) for nearly three decades. Remember the launch of Windows v1.0 in 1985? OK, I’m dating myself. But the company’s promise of an open software development platform around which developers could build a broad set of applications for a wide variety of devices has remained consistent for nearly 30 years. But, boy has Microsoft weathered many tough battles in defending that value proposition to ISVs during that time. Not the least of which were IBM‘s and Sun Microsyste (IT news)