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Windows 8 Marketing: TV Ads Reveal Changing PC Market

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http://www.thevarguy.com – Microsoft (NASDAQ: MSFT) has started the Windows 8 advertising blitz, which is expected to trigger 1.6 billion impressions over the next six months. The big potential winners — besides Microsoft? The early answer involves Acer, Samsung and Sony. Here’s why. First, let’s participate in a PC time warp. Back during the 1995 launch of Windows 95, PC makers like Packard Bell, Compaq, Gateway and IBM dominated the early upgrade chatter. Fast forward to the present and the PC landscape has completely changed: Lenovo has just overtaken HP in terms of market share. Dell remains commi (IT news)