Windows 8 Launch: Microsoft Marketing Seeks 1.6B Impressions

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http://www.thevarguy.com – Sometime before the Windows 8 launch on Oct. 26, Microsoft  (NASDAQ: MSFT) will launch a massive long-term marketing and advertising blitz that will generate 1.6 billion impressions. That’s five impressions for every man, woman and child in the United States, notes Peter Han, VP of Microsoft’s U.S. OEM division. But will that advertising drive upgrades to Windows 8 desktops, notebooks, ultrabooks and tablets? Hmmm… Han explained Microsoft’s Windows 8 marketing and promotion strategy during Synnex National Conference, which attracted 1,400 attendees last week in South C (IT news)