Windows Phone 7, Microsoft’s big return to the smartphone stage after Windows Mobile’s gradual decline and demise, turns two today, according to a tweet by Joel Belfiore, Microsoft’s head of Windows Phone product definition and design.
Windows Phone 7, due to hit stores by Christmas according to Microsoft, signals a substantial shift in Microsoft’s focus, the user experience and how OEMs will be limited in what they can do to customise Microsoft’s mobile OS.
Windows Phone, Microsoft’s smartphone platform has ground out its place at the mobile table employing a combination of tenacity, marketing dollars, improving firmware, and, at last, a world-class device lineup.
It has not been an easy road for Microsoft, who launched Windows Phone 7 Series straight from the ashes of Kin, a time in which your uncle had more credibility in the mobile market.
Well, Windows Phone fans, you are almost home. Today Microsoft’s YouTube application for Windows Phone will return to the platform’s marketplace.
At last, Google and Microsoft appear to have worked out a compromise that will allow for a fully featured YouTube experience on the latter’s mobile platform.
Phew! Talk about cutting it fine – Microsoft’s Windows Phone 7 has finally launched, just before the all-important Christmas/end-of-year/holiday shopping season with a genuine answer to the iPhone, and while there’s still some rough edges, WP7 is arguably 2010’s most surprising contender.
The news that Microsoft has purchased substantial assets from Nokia came as a surprise, but perhaps it shouldn’t have. The underlying reason that Microsoft had little choice but to buy Nokia is plain: Nokia had too much control over the Windows Phone platform, and Microsoft could not afford to lose its primacy over its mobile efforts.
How did we end up in this situation?