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Why Sales Reps Fail

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http://www.thevarguy.com – I frequently hear VARs lamenting that they aren’t getting enough sales and they don’t know why. They want to throw out their sales team and start over. In situations such as this, there are several areas to examine before making drastic changes. In today’s post, let’s consider the one area you lay the blame most often: sales reps. Yes, often the sales reps are the problem. But is it because they can’t sell, or they can’t sell your solutions? And if they can’t sell your solutions, is it because they don’t know how to sell your type of solutions, or is it that they don’t unders (IT news)