Why Pens Are Popular On Kickstarter And What It Means For Crowdfunders

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http://techcrunch.com – This morning brought news of the RETRAKT pen hitting $72,000 on Kickstarter. RETRAKT is a nice-looking pen made of aluminum that looks a little bit like a part that fell off of a space ship. But $72,000 raised? For a pen? What gives? I think pens, in this case, are a fascinating case study of the value and danger of crowdfunding. I decided to explore what exactly was going on with these instruments and how they can help folks who are looking to crowdfunding for products or, if they are ambitious, to fund projects. My search quickly led to this seemingly dormant site dedicated to pens on Kickst (IT news)