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Why Multimedia-Rich MMS Messaging Could Work

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http://www.thevarguy.com – Is the world ready for multimedia messaging system (MMS) communication between mobile devices? In a post last month on a new MMS API developed by Mogreet, I was hesitant to answer that question with a resounding yes. But after hearing Mogreet’s perspective on some of the technological and marketing hurdles associated by MMS, I’m more convinced that it could work. Here’s why. The MMS APIs that Mogreet introduced last month provide a platform for organizations to integrate multimedia into marketing communications distributed to users’ cell phones. The MMS support enhances (IT news)