Why Doesn’t the ROI Question Apply to Social Media?

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http://www.thevarguy.com – Remember in the mid-1980s the Wendy’s commercial in which an elderly, albeit funny, old woman asked, “Where’s the beef?” The joke was that the hamburgers at all of these joints were tiny, except for Wendy’s hamburger. But the old woman (Clara Peller was her name, for you Trivial Pursuit nuts) would continue to walk into to fast-food chain after fast-food chain asking, “Where’s the beef?” When I think back on this memorable commercial I relate it straight to the channel. (Yes, I do need to work on getting a real life.) Here’s why: I’ve met with and spoken to many CIOs, I (IT news)