Why Do People Complain About Battery?

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http://forum.xda-developers.com – I've seen so many threads here and at The Verge that I just don't understand. I've been using Android devices now for about two years and I've NEVER had a problem with battery life being worse than my iPhones. I have a 3GS and the battery on it dies after about 8-10 hours of moderate use. Meanwhile, I'm at 12 hours on my SGS3 and 50% battery. I also have quite a lot of applications running in the background. Granted, today I have been low usage, but yesterday I was on the phone for hours and I still went 12 hours before the battery icon turned yellow. I haven't HAD to recharge before 12 hours (HowTos)