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Why are the prices for broadband bandwidth at data centers much higher than consumer/small business offerings?

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http://serverfault.com – The prices for broadband bandwidth at data centers are sometimes as much as 10x higher than for a typical small business/consumer connection, at least where I live. Now, I understand those are two differend kind of products, but what exactly are the differences? Is it mainly because the bandwidth you get at a data center is guaranteed (CIR), while a consumer offer lists maximal bandwidth (EIR/MIR)? Or are there other factors as well? (Note: my previous, much more specific question on the same general topic was closed as not constructive. I tried to extract the core issue and present it in a w (HowTos)