Amazon.com has introduced new features for its Kindle for Android app, including the ability to search within an e-book via typing or voice. Meanwhile, the company has ratcheted up its marketing campaign for the Kindle e-reader itself, releasing a TV commercial that compares the Kindle's low price and better sunlight readability to the Apple iPad....
Oh, Amazon. You're silly. But also very right.
In Amazon's latest assault on the gadget establishment, the Kindle HDK 8.9 takes on the iPad Air, correctly pointing out that Amazon's offering has a better screen and is lighter than its Apple counterpart. Plus, the Kindle HDX 8.9 is cheaper.
With this advert, Amazon joins Microsoft in selling their wares directly against Apple's.
With the iPad mini announcement creating a surgance in Kindle Fire HD sales for Amazon, it’s not surprising that the company would take advantage of these record-setting figures by comparing its 7-inch tablet against Apple’s new 7.9-inch miniature iPad.
To show the various reasons why a consumer may want to purchase Amazon’s new Kindle Fire HD instead of Apple’s new iPad m
With the introduction of the $499 8.9-inch Kindle HD with LTE, Amazon now has a device with the same price tag as the new iPad. Of course, the devices are very different when it comes to capacity, connectivity and screen size but the consumers will have no choice but to compare them.
Yet, contrarily to what many have said, Amazon is not trying to be yet another Apple wannabe.
The long-anticipated release of Kindle devices in China may finally become a reality. On Wednesday, the Kindle iPhone and iPad apps launched in the Chinese App Store; the Android version is also available for download. Meanwhile, Amazon China’s Kindle bookstore is now stocked with about 22,500 Chinese language titles.
Amazon today unveiled its new Whispercast for Kindle service, which provides businesses and other organizations like schools a way to easily deploy Kindle content to members, students and employees across not only Amazon hardware, but also Kindle apps for iOS and Android devices. Right now, it allows administrators to buy Kindle books and documents and spread them around.