What Games Are: The Marketing Squeeze

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http://techcrunch.com – Editor’s note: Tadhg Kelly is a veteran game designer, creator of leading game design blog What Games Are and creative director of Jawfish Games. You can follow him on Twitter here. The official number that most people cite is $1.80. That’s the average cost to acquire a user in the mobile space, as cited by Fiksu in July. Rumor increasingly has it that the real cost is higher depending on who and where you’re targeting. That may mean $3, maybe even $4, per user in raw advertising spend just to get their install. And who knows whether they are quality users or not. At those pr (IT news)