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WeChat Eyes Singapore Audience, Launches TV Commercial

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http://techcrunch.com – Tencent’s WeChat messenger has made a larger play for the Singapore market, with the release of a TV commercial in the country. The Chinese commercial features two popular Taiwanese stars, and will air on the free-to-air Chinese channels in the country. Louis Song, country manager of Tencent’s international business group for Malaysia and Singapore, said the company hopes to gather more mindshare in the country. “Singapore is a very strong market like Hong Kong, Taiwan, Malaysia, and Thailand. We are witnessing a sturdy growth in mobile application platforms,” he said. Si (IT news)