Watch Felix Baumgartner Live: This Scientific Discovery Brought To You By Mentos, The Freshmaker

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http://techcrunch.com – As I watch todays jump by Felix Baumgartner – it’s been running non-stop on most major news channels, the same channels that gave a Space Shuttle launch about two minutes between video of a talking dog and what Kim Kardashian just ate – I’m struck by the notion that what we’re seeing, albeit in an Evel Knievel kind of way, is the future of scientific discovery. Baumgartner is no civil servant. He’s not paid by any government agency, he’s not one of Austria’s Finest Astronauts, but he is an adventurer. He’s mostly funded by a drinks company. (IT news)