Warby-As-A-Service? Backed By Reddit, Posterous Founders, Eponym Helps Brands Build And Distribute Their Own Eyewear

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http://techcrunch.com – Over the last few years, a new wave of startups has emerged to tackle a range of inefficient, ignored or offline segments within the massive world of fashion and retail. The maturation of the Web and digital commerce has allowed these startups to not only target specific niche groups of consumers and build communities and intimate relationships around these verticals, but to bypass brick-and-mortar gatekeepers and connect with customers directly through digital storefronts. This landscape has produced a number of high-profile companies, from Bonobos, Modcloth, Nasty Gal and Fab to Everlane, B (IT news)