Vox Media CEO Jim Bankoff On How The Company Will Use Its Technology To Attract Brand Advertisers

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http://techcrunch.com – Vox Media has very quickly become a huge force in online media. The owner of websites like SB Nation and the Verge is seeking to create a whole new generation of premium properties online as a way to attract big advertisers. One way it’s doing that is by extending its home-grown technology to brand marketers. “We know that globally there’s a $250 billion global advertising opportunity, of which 70 percent is built on brand building and purchase intent — the top of the funnel, to use the marketing jargon,” Bankoff said. “But you look at the web, which is a $ (IT news)