VMware (NYSE: VMW) has launched a new sales lead program for channel partners called Outcome-Based Marketing (OBM), designed to increase sales opportunities and turn up qualified prospects.
With OBM, channel partners, through the Partner Central portal, need only select their focus (e.g., VMware server virtualization, disaster recovery, desktop virtualization, virtualizing business critical apps),
Amid VMworld Barcelona, VMware (NYSE: VMW) has updated its cloud management portfolio while aggressively promoting the software-defined datacenter vision to channel partners. The updates include vCloud Suite enhancements, and a focus on vCloud Automation Center 5.1 and the IT Business Management Suite.
With VMware (NYSE: VMW) Partner Exchange 2013 less than a week away, the vendor has rolled out a new sales and marketing program to help channel partners boost virtualization solution sales to the underserved SMB customer segment.
The vendor’s Sales BYTES program offers sales tips along with communication and support guides tailored specifically to SMBs’ virtualization needs.
Distributor Synnex (NYSE: SNX) is partnering, actually triangulating to be precise, in a virtualization-evangelizing initiative with HP (NYSE: HPQ) and VMware (NYSE: VMW), two longtime companions in their own right, to arm channel partners to transition SMBs to cloud technology.
The joint virtualization collaboration, dubbed HP-VMware Virtualization Implementation Skills Advantage, has as its goal
Virtualization honcho VMware (NYSE: VMW) has made a number of changes, updates, additions and various other tweaks to its channel partner program.
As VMware (NYSE: VMW) prepares for its Partner Exchange 2013 conference — one of our Top 100 Channel Partner Events for 2013 – The VAR Guy has started to organize some key questions for the virtualization giant.
VMware CEO Paul Maritz and his successor, Pat Gelsinger, will take center stage at VMworld on Aug. 27. Joined by CTO Steve Herrod, the trio is expected to describe how VMware (NYSE: VMW) will push beyond traditional virtualization to power next-generation data centers. The goal: Virtualize servers, storage and networking while empowering customers for cloud computing.
Virtualization kingpin VMware (NYSE: VMW) has kicked off a new partner-centric blog, dubbed VMware Partner News Blog, a digest containing relevant information for the channel.
New VMware Global Channel Chief Dave O'Callaghan must empower channel partners to master software-defined data centers, vCloud Hybrid Service, desktop as a service (DaaS) out to smartphones and tablets, and more.
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