VMware Updates Grid Demand-Generation Platform for Partners

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http://www.thevarguy.com – Virtualization honcho VMware (NYSE: VMW) has added material to its Grid demand generation platform, intending to help channel partners take advantage of a host of new tools and features to create co-branded campaigns quickly and efficiently. The enhancements include seamless login for partners to access their campaigns, increased automation and the ability to extend content across social media, on-demand webinars and 60-second targeted videos. The Grid houses some 30 customizable demand-generation campaigns offered free of charge to VMware authorized channel partners. According to the vendor, (IT news)