VMware’s CIPP All-In on Partner Services

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http://www.thevarguy.com – Virtualization kingpin VMware (NYSE: VMW) quietly rolled out a new Consulting and Integration Partner Program (CIPP) a few weeks ago — so noiselessly that it went largely unnoticed. That perhaps has prompted this latest, more recent — and this time partner benefits-centric — round of marketing by the company to get the word out on why this is a good thing. Why is CIPP kind of a big deal? Mainly because it hones in on partner evolution, a challenge faced by every vendor whose success depends, in part, on solution providers embracing new business models. With CIPP, VMware — w (IT news)