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VMware OBM: Helping Partners Connect to Opportunities

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http://www.thevarguy.com – The new cloud computing landscape offers significant potential within your target market. The challenge is to cut through the clutter and find the prospects with the immediate business problems and opportunities that your cloud computing solutions can solve. You may have read a recent blog post regarding VMware’s recently launched Outcome-based Marketing (OBM) program. The purpose of the OBM program is to connect partners with qualified prospects in their region, looking for their solutions. But that’s only part of the story. VMware offers a comprehensive demand generation program to h (IT news)