Visual FX Specialist GenArts Gets Into Mobile With Vivoom, A New App For Video Editing

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http://techcrunch.com – Visual effects company GenArts is introducing a new app that it hopes will leverage some of the same technology used by movie and TV production studios to improve mobile videos and make them actually watchable, and hence, shareable. The app, called Vivoom, has yet to be released, but will be positioned to compete against existing mobile-social video apps like Viddy and Socialcam and Magisto and Montaj and all the others. At the core of Vivoom’s video-editing platform are a wide range of video filters, which it believes will inspire users to share some of the unshared content shot and tra (IT news)