Distributor Tech Data (NASDAQ: TECD) has kicked off an initiative specific to SMB-focused resellers for special sales support, services and financing, streamlined and delivered under a new umbrella called TDPrioritySMB.
Tech Data, which announced the program at its annual Vendor Summit last week in Orlando, Fla., also is extending a credit uplift for certain SMB resellers, upping credit terms on H
Howdy hey, and welcome back to another edition of the weekly Channel Partner Program Roundup, in which we corral the latest channel partner program news for your reading enjoyment. Ready for this week’s roundup?
VMware (NYSE: VMW) has launched a new sales lead program for channel partners called Outcome-Based Marketing (OBM), designed to increase sales opportunities and turn up qualified prospects.
With OBM, channel partners, through the Partner Central portal, need only select their focus (e.g., VMware server virtualization, disaster recovery, desktop virtualization, virtualizing business critical apps),
Wanting to capitalize on what it says is a $61 billion global opportunity with SMB and midmarket companies, Cisco Systems (NASDAQ: CSCO) announced Partner Plus, an extension of its Partner Led program aimed at partners serving in the midsize space.
Cloud infrastructure provider Rackspace (NYSE: RAX) wants its channel partners as well educated as possible.
At Oracle OpenWorld 2012, The VAR Guy expects the technology giant to make serious noise with PartnerNetwork Exchange– which focuses on Oracle’s (NASDAQ: ORCL) channel partner program. Roughly 5,000 channel partners will participate in Oracle Exchange — both in San Francisco and online, according to Lydia Smyers, group VP, World A&C and Communications.
Security vendor Sophos took the wraps off its newly revamped channel program, adding financial incentives, training, certifications, two separate tracks and an upgraded partner portal, in effect, mixing new ingredients with what it called the “best elements” of past offerings.
According to Sophos, in crafting the new program it specifically retained components of the channel program of Astaro, the
Tintri, manufacturer of virtual machine (VM)-aware storage appliances, announced the launch of the Lightning partner program to support and its reseller channel.
Program benefits include joint channel development and business planning, an exclusive partner portal, deal registration, co-marketing, training and technical support.
Network connectivity vendor Emulex is again enhancing its channel program, focusing its efforts on greater profitability for its partners as it moves to capitalize on new opportunities in emerging markets.
“The channel is one of our main routes to market,” said Howard Lo, senior director of Field Marketing at Emulex.
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