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Video Site Viki Had Talks With Google And Yahoo Before It Took A $200M Deal With Rakuten, Which Plans To Use The Translation Platform In E-Commerce

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http://techcrunch.com – Rakuten’s $200 million acquisition of Viki — the video streaming site where users worldwide contribute subtitles to premium content — is a clear sign of how Rakuten wants to use digital content to build out its e-commerce marketplace. But the deal didn’t happen in a vacuum. Before talks got serious between Japan’s Rakuten and Singapore-based Viki, Viki CEO and co-founder Razmig Hovaghimian tells me the latter was in the process of raising a Series C round to keep growing its business and make more inroads to new markets. (Past investors in Viki, which had to d (IT news)