There’s lots of free content on the web and in mobile apps. But there’s also a whole lot of content that users want but aren’t willing to pay for — and that publishers aren’t willing to give up for free. Enter Selectable Media, which solves that problem by getting users to “pay” for things by opting in to viewing brand video advertising.
A little consolidation underway in the world of mobile video streaming: Vuclip — a Silicon Valley-based startup that offers mobile video streaming services to across some 200 countries and 5,500 devices — today announced that it is acquiring Jigsee, an app platform created specifically to let content publishers create their own mobile video apps.
NewsCred, a company that licenses content from publications like The New York Times and The Economist to use in brand marketing campaigns, announced that it has raised $15 million in new funding.
The company was founded by Shafqat Islam, Iraj Islam, and Asif Rahman in 2008, and it has shifted focus a number of times, from a credibility rating score for publishers, to a “Ning for newspapers,&
Cemmerce, an Israeli startup helping publishers monetize through affiliate linking, has raised $500,000 in new funding.
The round comes from digital holding company Navitrio. The firm, which also offers its portfolio companies office space and administrative services, previously invested $500,000 in Cemmerce last year.
Video ad startup Sharethrough has raised $5 million in Series B funding.
The round comes from its existing investors North Bridge Venture Partners and Floodgate.
Gravity, the content personalization startup founded by a team of former Myspace executives, just announced that it has raised $10.6 million in Series B funding.
When Gravity launched in 2009, it offered some content recommendation products for consumers, but its real goal was to convince publishers to use its “interest graph” technology to deliver a personalized experience for visitor
Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding.
The new funding came from previous backer GRP Partners and new investor Siemer Ventures. Adly has now raised a total of $7.5 million.
The company also launched a new product this week.
Sharethrough, a startup that helps brands deliver their video ads in a way that feels “native” to the sites where they’re appearing, has started offering new data and targeting to advertisers thanks to a partnership with SimpleReach.
According to Sharehtrough CEO Dan Greenberg and SimpleReach CEO Edward Lee, Sharethrough is using SimpleReach technology to identify publisher conte
Public broadcasters continue to face a lot of pressure as going concerns in the face of bigger overall pressure for the media industry, and like all media companies, they are looking towards a new generation of entrepreneurs for innovation.
Email this page
