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uTest Launches Applause, An iOS And Android Mobile App Analytics Dashboard With A Klout-Like Score

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http://techcrunch.com – Boston-based uTest just announced a new product, Applause. It’s a mobile app analytics service that has two key advantages. It works across Apple’s App Store and Google Play and it gives an easy-to-understand score, reminiscent of other scoring services such as social influence startup Klout. At the core of Applause, the new service will gather reviews for a single app available on both iOS and Android. Developers will then get a review stream, a tag cloud of the most common used words, a rating breakdown, a chronological evolution, and finally the 0-100 Applause score. For example (IT news)