http://techcrunch.com – Call it a digital dark art but there’s apparently a growing market for companies that sell services to help individuals and businesses improve their online reputation by removing or burying negative bits and bytes. Redwood City-based online reputation management and digital privacy company Reputation.com has announced it’s acquired Liverpool, U.K.-based Reputation 24/7 to bolster its international business — which is active in more than 100 countries. Terms of the deal were not disclosed. Reputation 24/7 has been rebranded Reputation.com (U.K.) and will sell Reputation.com (IT news)