Urban Airship Acquires Tello, Maker Of PassTools For Apple’s Passbook, Because Not All Brands Need Fully Featured Apps

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http://techcrunch.com – A little over a year after Urban Airship’s acquisition of location startup SimpleGeo, the company has moved to once again expand its feature set by acquiring venture-backed Tello in an all-stock deal. The startup, which debuted at TechCrunch Disrupt in 2010, had initially been focused on building real-time feedback tools for business customers, but had more recently refocused its efforts on PassTools, a visual pass builder for Apple’s Passbook. And it was this latter product that attracted Urban Airship’s attention. According to Tello founder and CEO Joe Beninato, his company (IT news)