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Unmetric Launches SatisfactionMetrics To Track How Companies Tweet At Customers

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http://techcrunch.com – Unmetric, a company that scores the social presence of brands, has launched a new tool called SatisfactionMetrics, which offers details about how companies handle customer service on Twitter and Facebook One of the new modules looks at a brand’s replies to customer tweets then breaks them down into five common responses — apologies, prompting customers to send direct messages, prompting customers to call a number, asking customers to email a specific address, or direct customers to a link. Unmetric doesn’t tell you which of these strategies actually results in satisfied customer (IT news)