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Unicorn Media Offers Live Video Ad Insertion With Unicorn OnceLIVE

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http://techcrunch.com – Unicorn Media is launching a new product today that it says could become a key ingredient in helping video publishers make money from live content. The company demonstrated Unicorn OnceLIVE for me last week. I watched a video of live TV sports coverage on my iPad, then it cut away to a short commercial break. On the surface, nothing too unusual, but founder and CEO Bill Rinehart says that’s kind of the idea — to deliver a “television-like experience” in an online environment. At the same time, he said that if I’d been watching a normal video live stream, I’d pr (IT news)