Underdog No More: How Romney’s Digital Director, Zac Moffatt, Got Silicon Valley To Power The Campaign

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http://techcrunch.com – “As a campaign we would not presume to know more than the collective intelligence and resources of the marketplace. We find the best firms in the country and glue them together to achieve our goals,” says Zac Moffatt, Mitt Romney’s Digital Director. Without the luxury of a 4 year head start to build out it’s own campaign tools, Moffatt has won digital parity with the Obama juggernaut by partnering with the brightest Silicon Valley firms. For instance, though Obama has 4 times the number of Facebook fans, both Romney and Obama have similar levels of users actively comme (IT news)