Unable to access Citrix XenApp 6 published applications externally

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http://serverfault.com – We are trying to use a trial of Citrix XenApp 6 Fundamentals to virtualise a couple of applications as a proof of concept. We haven't ever used it before so I confess to be a noob with it. We can connect to the XenApp web interface, and the iPad app will connect and list the applications, but the applications themselves will not load. I discovered in the .ica file that it was attempting to connect to the internal IP address of the server instead of its static external. I have been following various threads on Citrix but nothing seems to have fixed it for me. The server is deployed on an EC2 (HowTos)