[ubuntu] Watching amazon instant videos

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http://ubuntuforums.org – I am not able to search, so apologize if this has been discussed. I am running 12.10 and have the latest updates. I tried to rent a video from amazon's instant video. I got an error about the flashplayer not being up to date. Is it possible to watch amazon instant videos on ubuntu? It would be kind of funny if we can't, since ubuntu made that deal with amazon. (Hardware)