[ubuntu] Trying to reinstall 12.04 from USB

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http://ubuntuforums.org – . . . but I cannot get my Asus G74 laptop to boot from the memory stick. I can explore the stick from win7, and the files are there. Tried going into my setup prior to boot, tried to add the usb as a boot device, but I don't see where that is working. I can select the usb, and the file system that shows is staple and some numbers - that is the only choice (staples is where I purchased the memory stick). I'm guessing that I should be seeing some file, but perhaps not. I don't see any files for the HD (boot option #1) or the CD/DVD drive, so perhaps this is correct. Unfortunately, no (Hardware)