[ubuntu] Installing on asus zenbook ux31a dh71

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http://ubuntuforums.org – i7 @1.9 256 gig ssd ips monitor 4 gigs of ram i have listed the specs just in case that i dont have the model number right. The issue i am having is that i cannot get the usb stick to become visible in the bios. Ive tried creating a new boot option but i think that i am point at the wrong file. What file do i need to point at ? or is there some kind of option i can turn on or off so that it detects the flash drive? i used universal usb install for this usb to be bootable (Hardware)