[ubuntu] Flash Drive name won't change after installing Ubuntu on it.

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http://ubuntuforums.org – I tried instaling Ubuntu onto my flash drive by booting onto a live CD of 9.10 and using the create a bootable USB disk option. Ubuntu was bootable from my drive, but I didn't like it. I reinstalled the U3 system and chose the format option. It went through, but the drive never renamed. I tried numerous formats, reinsalls and uninstalls of U3 Launchpad, and I tried changing the drive name with gparted, none worked. Windows 7 still detects my drive as "Install Ubuntu"... Help? (Hardware)