UberVu’s Social Media Filtering Tool For Big Brands Is Now Available

I’m not sure the world is crying out for more social media analytics, but France-based Kima Ventures obviously thinks it is.

HootSuite has carved out a position as a popular way for businesses to manage their social media profiles on sites like Twitter, Facebook and LinkedIn, but in its quest to become more of a one-stop “dashboard” for all social media interactions, it is adding a new feature: Conversations, an integrated, real-time messaging service, which goes live today and is available in a beta version

Small businesses and new brands are mere sardines in the ocean of social media. But a school of small fish is much more powerful than a lone minnow, which is why Saber Blast, a new alliance marketing tool, has launched out of beta. The service lets any brands sign up and join forces with other companies and brands, by RT-ing and re-sharing social media content.

Fake fans, fake “likes” and fake reviews are some of the worst aspects of social media — or at least for those of us earnest enough to take user-generated content and the will of the crowd seriously. Now, new research from Gartner lays bare the fact that it’s only going to get worse, as paid social media interactions become a more established industry unto themselves.

Salorix has upgraded its social media engagement platform Amplfy with what the company says is improved artificial intelligence that help brands find the social media updates that are worth responding to. One of Salorix’s big goals is to take customers beyond monitoring their own mentions and a specific set of keywords.

Sprout Social, a social management and publishing tool suite, is introducing new team and workflow features to its management console.

Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods.

Social media managers looking to prove their ROI of what they do, today have a new option for tracking social analytics, thanks to the official public launch of a service called Ohtootay. Crazy name aside, the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere.

Make way for another company that’s helping enterprises make sense of social media. LeadSift, a Canada-based social media startup that helps businesses mine social data on sites like Twitter and Foursquare for sales lead generation, has raised a seed round of $500,000 from Omers Ventures, the fund that invests in other Canada-based social media startups like Hootsuite.