Uber Lowers Prices By 10% And Rolls Out UberX To All SF As Bay Area Competition Heats Up

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http://techcrunch.com – Uber is lowering its prices in San Francsico, as the company seeks to remain competitive with an influx of low-cost, on-demand transportation offerings in the city. The startup is also expanding availability of its lower-priced UberX service to all San Francisco users. In a blog post today, Uber announced that the price of an Uber Black ride will decrease by 10 percent compared to the cost in 2012. That includes both lower time and distance charges, as well as a lower base fare, all of which goes into effect Monday, January 21. The company is also making traveling outside of the city more appe (IT news)