Uber Inks Its First Sports Deal, Partners With The NFL To Promote Safe Rides For Pro Footballers

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http://techcrunch.com – Fresh from a $258 million investment led by Google Ventures and TPG, tech-powered transportation service Uber today is announcing a key deal that speaks to a few ways that it’s hoping to grow in the future. Uber is partnering with the NFL Players Association to produce a special service for NFL players to use the app to call for rides and avoid driving under the influence. The deal — Uber’s first with a professional sports organization — speaks to how Uber is positioning itself for its next stage of appealing to a more mainstream audience beyond the service’s earl (IT news)