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Twitter's Kevin Weil Says The Big Advantage Of The Company's New Keyword Targeting Is Timing

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http://techcrunch.com – Earlier today, Twitter announced that it will allow advertisers to target their promoted content based on the keywords in tweet. I had a brief conversation with Senior Director of Revenue Products Kevin Weil, who laid out the Twitter’s perspective on the announcement’s significance. “People always say that you are what you tweet,” Weil said. (Always?) At the same time, he noted that the content of those tweets haven’t been a significant part of Twitter’s ad targeting — instead the company uses things like your device, geographic location, and “intere (IT news)