Twitter Reportedly In Talks With Viacom And NBCUniversal For Content-Sharing Deal

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http://techcrunch.com – Twitter is nearing an agreement with Viacom to host TV clips and sell advertising on the site, reports Bloomberg. It is also reportedly discussing a content partnership with Comcast’s NBCUniversal, and one or more of the deals could be reached by mid-May. According to sources cited in the article, the partnerships would let Twitter stream videos on its site and split the resulting ad revenue with the networks. Twitter already has agreements in place with ESPN, Weather Channel LLC, and Turner Broadcasting System. If the partnerships come to fruition, it would be the latest step in Twitter (IT news)