Twitter Poaches Former Google Exec Matt Derella As New Director Of Agency Business Development

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http://techcrunch.com – According to AdAge, Twitter is taking this whole brand thing seriously, as it has hired away a prominent Googler, Matt Derella, to be its new Director of Agency Business Development. This is a huge development for Twitter, which as we’ve pointed out is moving closer and closer to the media industry. Execs at top agencies, firms and networks are all over Twitter to become more involved with the network, we’ve learned. Derella comes in to manage the relationships with agencies, which makes complete sense. This is definitely a huge loss for his former employer, Google. Here’s wh (IT news)